Launching Clinically Proven Migraine Lenses In Canada

Avulux, a company founded by McGill University alumnus Dr. Charles Posternack, offers the only clinically proven lenses for migraine and light sensitivity. After years of scientific research and testing, the company was ready to launch in Canada. But it faced some big obstacles: no brand recognition, and a market in which migraine glasses were not […]

Helping the Agricultural Adaptation Council’s Agri-Careers Pilot Take Flight 

Ontario’s food and beverage sector was facing a serious labour shortage. To help employers attract and retain much-needed talent, the Agricultural Adaptation Council (AAC) created the brand-new Ontario Agri-Careers Support Initiative (OACSI). The program supported eight innovative pilot projects, each tailored to address specific needs in Ontario’s growing food and beverage processing sector. Our Engagement […]

Turbo-Charging Acquisition Communications 

Fleet graphics specialist Turbo Images acquired its competitor Lettrapub in a friendly deal that created a powerhouse in the graphics industry. While the executive teams at both companies knew this was good news, they also knew they needed to build effective communications into their planning to make sure their employees, customers, and other stakeholders would […]

From Discovery to Visibility: Positioning a Revolutionary Migraine Lens with Eyecare Providers

For people experiencing migraine and light sensitivity, Avulux Migraine & Light Sensitivity Lenses are a game-changer. The maker of the world’s only clinically proven lenses for migraine and light sensitivity was a longstanding Anamorphiq client. We helped to establish not just brand visibility but also category awareness – educating people living with migraine about this […]

Making Betterfelt Slippers The Gift of the Season

Toronto-based Betterfelt creates high-quality, Fair Trade certified wool felt slippers that combine Danish design with superior Nepalese artisanship. Our Engagement Earned Media Sponsored Content Influencer Relations Challenge The slippers are cozy, comfy, and good for people and the planet. Yet the company lacked name recognition in Canada, and that was translating into fewer sales. So […]

Establishing Media Relationships for Canada’s Association Leader

Did you know that the association sector is made up of 11,500 association businesses, employing some 186,000 people across Canada? The sector contributes a whopping $27.5 billion+ to Canada’s economy. The executives who run these associations rely on CSAE (Canadian Society of Association Executives) to advance association excellence through networking and learning opportunities. Our Engagement […]