Turbo Images
Turbo-Charging Acquisition Communications
Fleet graphics specialist Turbo Images acquired its competitor Lettrapub in a friendly deal that created a powerhouse in the graphics industry. While the executive teams at both companies knew this was good news, they also knew they needed to build effective communications into their planning to make sure their employees, customers, and other stakeholders would feel the same way.
Our Engagement
- Earned Media
Challenge
The goal was to create a celebratory, positive announcement so that all stakeholders could see the tremendous benefits of the two companies coming together. With insights gleaned from sector experience, research, and interviews with senior leaders at Turbo and Lettrapub, Anamorphiq developed and executed a communications plan that delivered.
All messaging and tactics took an audience-first approach, answering the core question – “What’s in it for me?” – for everyone involved. A multi-faceted roll-out of the announcement in both English and French included employee events involving staff at all locations of both companies, e-mail communications to customers, blogs, and social media posts.
These direct communications were supplemented with a robust media relations strategy that included customized pitching of local and trade media outlets – publications that reach customers and employees – in addition to broader news release distribution across U.S. and Canadian business media.
Results
Feedback about the acquisition from customers and employees was overwhelmingly positive. And, because communications were so targeted and strategic, the news also gave Turbo Images an excellent jumping-off point for continued digital content and media relations.
Media coverage by the numbers:
